Our Story

Since their establishment, Joe and Joseph Ayres have built a legacy in property management, real estate development, and investment banking, deeply rooted in Knoxville and Eastern Tennessee. As a fourth and fifth-generation Knoxville family, their reputation is one of excellence, community dedication, and family values. Nestled near the entrance of Great Smoky Mountains National Park, Ayres Lodging Collective offers an unparalleled lodging experience in East Tennessee.

Explore our diverse portfolio of rental properties, including charming treehouses at Treehouse Grove Resorts, luxurious homes in Norton Creek Resorts, a new Boutique Hotel, The Timber at Holly Branch, and high-end residences at WindRiver on Tellico Lake. Beyond East Tennessee, the Ayres family has extended their real estate development ventures to the Caribbean, being actively involved in resorts like The Grace Bay Club and Rock House Resorts in Turks and Caicos. Their commitment to Tennessee is also reflected in their continued management of Cumberland Securities, a boutique investment banking firm founded by their family.

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